How many times has your team invested countless hours with your customer’s operating team – only to have the CFO say NO!
After their fifteen minute internal only meeting with the CFO, you get a call from the frustrated operating team:
“I hate to tell you this, but Corporate said no. This is the third time we’ve presented the project in the last four years. They just don’t get it!”
They aren’t the only one who is frustrated. Your team burned a lot of resources for the third time – all for yet another repair.
There has to be a better way!
CFO’s often turn down efficiency investments when they may have said yes if the benefits had been presented properly.
Why does this keep happening?
We believe the main reason is that closing efficiency projects requires two vastly different types of selling skills: the Technical Sale and the Financial Sale.
Sales representatives are well trained in this area and have access to substantial internal/external support.
Sales representatives often receive little, or no training and don’t know where to turn for support.
In creating our Financial Selling Platform, we relied heavily on our experience in:
We train your sales organization in How to Sell to a CFO – it’s an Art and a Science.
The sales techniques learned in training are put into action through our Sales Tools which are designed specifically for CFO’s. They are extremely simple to use – this is a recurring theme which will be repeated throughout our website.
Our Financial Selling Platform is delivered through an initial Boot Camp as well as Ongoing Support consisting of monthly “Deal Talk” and specific Deal Support.
Please feel free to hover over the boxes below for a brief description and a link taking you to where you can learn more.
How they make decisions.
What is a “strategic” investment?
How to engage them in a meeting.
Mistakes to avoid.
Shows CFO’s project benefits in a format designed to capture their attention.
Explains how a corporation can reduce its project cost by 21% in Year 1.
Compares annual debt payments to annual project savings.
Calls with the sales organization to provide financial selling tips to help close live projects.
Feel free to browse the site and Register when you would like to use our Sales Tools to generate proposals for your customers. You can also upload your company’s logo to personalize proposals.